Karen Jenkin’s Blog

eBay recently held an internal Demo Expo, where employees could use eBay’s own developer API to create and showcase new features and/or concept applications. Fortunately, Robert Scoble was one of a few outsiders able to attend the expo. He has publicly released videos of interviews and demos for a few of the ideas showcased. The videos are interesting to watch in and of themselves, but I wanted to highlight eBay’s approach to getting employees excited and motivated about new possibilities.

We’ve all heard the word innovation bandied around at one time or another in the business and political arenas, yet more often than not innovation practices are not integrated into the day-to-day running of a business (if the practices exist at all). There are a couple of takeaways from the eBay example to learn or borrow from in order to enhance the business idea funnel:

1. Give everyone a chance to contribute ideas

Knowledge is not concentrated in a particular business area alone, so why should the opportunity for contributing new ideas be restricted to a select few? Including everyone in the process gives the variety of perspectives and experiences that is needed to seed different innovation possibilities. In fact, this principle can even be extended to include the customers of a business.

eBay’s Expo was geared towards the use of their developer API. So in order involve as many employees as possible in this event, eBay hosted an internal web site where any employee could post his/her idea and (try to) hook up with developers to help implement it.

Also, to seed further ideas, the Expo would have prepared employees for what new applications may appear from within or outside of the business in a relatively short timeframe.

2. Provide feedback to employees on ideas contributed

Whether it is one-on-one or in “event form” in front of others (like eBay’s Demo Expo), feedback allows employees to understand on what basis assessments and decisions are made on ideas. This should promote discussion amongst employees and help sharpen their thinking re: more opportunity-focused ideas that are relevant to the business.

Another benefit from performing feedback sessions is showing appreciation for employees’ individual efforts. This is critical to keep the ideas and discussions flowing within a business. Feedback also shows that a business is serious about acting on ideas by dedicating time to the process.

The above are some thoughts on facilitating ideas. What particular methods does your business use for idea generation?

[Note: I am not affiliated with eBay in any way]